Conversely / on the contrary (反之 / 与此相反)

Structure Claim A，反之 / 与此相反，claim B (opposite)

反之 (fǎnzhī) and 与此相反 (yǔ cǐ xiāngfǎn) introduce the case or situation OPPOSITE to the one just stated; they are contrast connectors of essay and press register. 反之 is the most concise and abstract — literally 'the reverse of this' — and often chains the opposite consequence (努力则有所得，反之则一无所获). 与此相反 ('in contrast to this') is more descriptive and usually opens a fresh clause painting the opposite picture. Unlike colloquial 相反 or all-purpose 但是, both belong to the cultivated written register.

Examples

努nǔ力lì则zé有yǒu所suǒ得dé，反fǎn之zhī则zé一yī无wú所suǒ获huò。
With effort one gains something; conversely, one gains nothing at all.
南nán方fāng多duō雨yǔ，与yǔ此cǐ相xiāng反fǎn，北běi方fāng十shí分fēn干gān燥zào。
It rains a lot in the south; conversely, the north is very dry.
理lǐ性xìng使shǐ人rén冷lěng静jìng，反fǎn之zhī，冲chōng动dòng往wǎng往wǎng误wù事shì。
Reason makes one calm; conversely, impulsiveness often ruins things.
有yǒu人rén视shì压yā力lì为wéi动dòng力lì，与yǔ此cǐ相xiāng反fǎn，也yě有yǒu人rén因yīn压yā力lì而ér崩bēng溃kuì。
Some see pressure as a driving force; on the contrary, others break down because of it.

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